Academy Profession Degree Programme in Multimedia Design
This is a translated version of the Danish curriculum. In case of any discrepancies between this curriculum and the Danish curriculum, the text in the Danish curriculum applies.
Act no. 1343 of 10th December 2019 on Academy Profession Programmes and Professional Bachelor Programmes (Lov om erhvervsakademiuddannelser og professionsbacheloruddannelser).
Ministerial Order on Technical and Mercantile Academy Profession Programmes and Professional Bachelor Programmes (Bekendtgørelse om tekniske og merkantile erhvervsakademiuddannelser og professionsbacheloruddannelser).
Ministerial Order on Admission to and Enrolment on Academy Profession Programmes and Professional Bachelor Programmes (Bekendtgørelse om adgang til erhvervsakademiuddannelser og professionsbacheloruddannelser).
Ministerial Order on Examinations on Professionally Oriented Higher Education Programmes (Bekendtgørelse om prøver og eksamen i erhvervsrettede videregående uddannelser).
Ministerial Order on the Grading Scale and Other Forms of Assessment of Study Programmes Offered under the Ministry of Higher Education and Science (the Grading Scale Order) (Bekendtgørelse om karakterskala og anden bedømmelse ved uddannelser på Uddannelses- og Forskningsministeriets område).
- Effective date and transition rules
This curriculum takes effect on 1 August 2022 and applies to students enrolled on the programme.
- Graduate Title
Graduates are entitled to use the title AP Graduate in Multimedia Design. The Danish title is Multimediedesigner AK.
- Programme purpose, duration and level
The programme is a level-5 programme in the Danish qualifications framework for higher education and prescribed for a total of 120 ECTS points.
The purpose of this programme is to qualify the graduate to independently design, plan, realise and manage digital media tasks as well as participate in the implementation, administration and maintenance of digital media productions.
Nominal length of study: The programme has a nominal length of study equivalent to 120 ECTS credits comprising:
1) Programme elements with a total scope of 90 ECTS credits and organised within the academic areas of the programme.
2) Internship with a total scope of 15 ECTS credits.
3) Final exam project of 15 ECTS credit.
The programme elements are organised within the below subject areas, which comprise a total of 90 ECTS credits weighted in the ratio of 6:2:2:1:1.
1) User Interface Development: The subject area involves design and development of digital solutions with a special emphasis on the production of user interfaces. Focus is on all aspects of the development process based on prevalent development methods, including planning, design and production of digital media assignments.
2) User Experiences: The subject area involves design and development of digital experiences with a focus on understanding the user, the user's interaction with solutions as well as evaluation and test of solutions, including the use of data.
3) Content Production: The subject area involves content production for selected digital media. The focus is on understanding digital media, relevant types of content as well as dissemination and use of data.
4) The Business: The subject area involves business models, understanding data, the basis of existence of a business and the role of the multimedia designer in the value chain.
5) Technology: The subject area involves understanding and exploration of technologies forming part of digital media products and production for digital media.
- Programme Intended Learning Goals
The graduate has acquired:
- knowledge of professional practices within the field as well as key applied theories and methods of relevance to the analysis, ideation, design, planning, realisation and management of digital media tasks as well as the implementation, administration and maintenance of digital media productions
- an understanding of practices and key theories and methods as well as an understanding of the use of theories and methods in the digital media profession.
The graduate has acquired the skills needed to:
- apply key methods and tools relevant to the analysis, ideation, design, planning, realisation and management of digital media tasks, and apply skills of relevance to employment within digital media
- assess practice-oriented issues within digital media and propose and select possible solutions
- communicate practiceGoriented issues and possible solutions within digital media to partners and users.
The graduate has acquired the competencies needed to:
- engage in developmentGoriented activities, including undertaking the analysis, ideation, design and planning as well as realisation and management of digital media tasks, and be innovative in tailoring digital media solutions to commercial conditions
- in a structured context acquire new knowledge, skills and competencies within digital media
- participate in disciplinary and interdisciplinary cooperation within digital media in connection with implementation, administration and maintenance, taking a professional approach.
Admission to the programme is in accordance with the rules of the admission order.
- National programme elements
Coursecode Title ECTS 3289101 Design and programming of digital user interfaces 1 (EN) 15 3289102 Design and programming of digital content 1 (EN) 15 3289201 Design and programming of digital user interfaces 2 (EN) 15 3289202 Design and programming of digital content 2 (EN) 15 3289401 Internship (EN) 15 3289402 Final project (EN) 15
- Local programme elements
The local programme elements are offered as electives at KEA. Each elective is prescribed for 30 ECTS points. Electives conclude with an exam.
Electives, as well as their learning objectives, are described in the electives catalogue.
Coursecode Title ECTS 3273321 Elective: Digital Business Content and Marketing (EN) 30 3273331 Elective: Frontend Design (EN) 30
- Learning goals for the internship and length of internship
The student has gained development-based knowledge and an understanding of:
- the requirements and expectations of host companies with regard to the student’s knowledge, skills and attitudes towards the work
- the practice-related use of theories, methods and tools by the profession and within the field.
The student has acquired the skills needed to:
- apply versatile technical and analytical working methods of relevance to employment within the profession
- assess practice-oriented issues and problems, and present possible solutions
- communicate practice-oriented issues and reasoned solution proposals.
The student has acquired the competencies needed to:
- engage in development-oriented practical and professional activities of relevance to the profession
- acquire new knowledge, skills and competencies of relevance to the profession
- undertake the structuring and planning of day-to-day tasks within the profession
- participate in academic and interdisciplinary cooperation based on a professional approach.
The internship equates to 15 ECTS points.
- Rules on internship
The internship is a mandatory education element and an active participation is a premise in order to pass the internship. The rules below must be followed in order for KEA to approve the internship.
The internship equates to 15 or 30 ECTS points, equal to 10 or 20 weeks full time internship. The working hours have to be 37 hours per week. The internship is unpaid. You must have an attendance at at least 80 % of the time in your internship.
If you cannot work the 37 hours a week you have to in the internship period because of documented health reasons, you can apply for an exemption to work fewer hours per day for an extended period, so your internship still has a weighting of 15 or 30 ECTS points.
Following forms of internship are possible at KEA:
- Workplace internship in Denmark or abroad.
- Entrepreneurial Internship in your own business.
When doing a workplace internship, you must be physically avilable in the company. If the company has a policy for working at home, the intern can follow this policy up to a maximum of 2 days per week.
The intern must participate in assignments relevant to the study programme and be part of a relevant professional environment.
Before the start of the internship, you have to fill out and send in KEAs internship contract and the work content should be approved as relevant for the study programme by KEA.
The internship is a learning process with associated guidance, reflection and evaluation.
If the internship takes place at a workplace, there must be an employee in the company, who can provide you with relevant professional sparring.
If you choose entrepreneurial internship in your own business, you must find a relevant and external contact who can be your mentor.
Students who chooses entrepreneurial internship in your own business cannot have other students at KEA as interns at their business.
As a student, you are responsible for contacting potential internship companies and concluding an internship agreement before the internship period starts. KEA will however support you in the searching process.
- All students will be assigned an internship supervisor who is a teacher from your programme. The supervisor can help you with subject-specific questions about the internship.
- KEA has an internship coordinator who can help you with practical questions about the internship.
- KEA mediates internship opportunities at www.jobportal.kea.dk/en/ and at career fairs.
- You can join KEA's mentor arrangement. KEA's mentors are working KEA alumni, and they can guide you in relation to your internship search.
- You can find further information about the internship and the search for an internship place at mit.kea.dk/en/internship.
The internship completes with an exam. The exam is assessed according to the 7-point grading scale.
The rules in this section does not apply to the bachelor’s programme in Optometry. The rules for the bachelor’s programme in Optometry can be found in the section ‘Learning goals for the internship and length of internship’ in the programmes curriculum.
- Teaching and learning methods
The teaching is a combination of classroom instruction, lectures, workshops, study groups, exercises, major project work and not least guidance. The organisation of the teaching is based on relevant professional practice and applied theory.
The programme includes teaching methods that encourage student autonomy, cooperation and ability to foster innovation.
The programme includes, to the extent relevant, teaching in entrepreneurship, environmental issues and interaction between different cultures.
Interdisciplinary and practice-oriented teaching in an open learning environment that replaces the traditional classroom teaching. The learning environment is designed to be flexible to allow teachers and students to meet formally and informally for the purpose of interdisciplinary problem solving of projects and tasks for public and private organisations.
The programme is structured around five subject areas, which are further divided into a number of subtopics, each with its own learning objectives. The subject areas, elements and the learning objectives are distributed nationally on two compulsory semesters to ensure a common academic progression and complexity. The local programme element and the various electives in the third semester all contribute to a specialisation of students’ job profile. The internship in the fourth semester ensures that students achieve knowledge of the profession in practice and learn how to solve practical problems. The final project in the fourth semester offers a perspective on the specialisation and practice, as students have to deal with a practical problem through the use of academic theories and methods.
Project work, business relations and the use of the latest technologies are all aspects that KEA considers very important. Project work offers students important experience with team work, and thanks to a problem-oriented approach they gain experience working with problem formulation and solutions. Therefore, process and method are always an important part of the learning environment and part of the basis of assessment in tests and exams.
Active participation in teaching, project work and guidance interviews is a prerequisite for the completion of the programme. Students are expected to assume responsibility for their own learning, which requires motivation and commitment, independence, initiative and critical evaluation. This is necessary in order to be able to participate actively in the organisation of their own work, not least during project assignments.
Teaching takes place in an international environment with many different nationalities. Even if you have chosen the Danish line, one or more subjects, electives, specialisations or parts thereof may be taught in English. There may also be texts, assignments and presentations in English. The level corresponds to English at level C equivalent to the admission requirement for the programme.
KEA supports the students in finding programme elements/modules with foreign programme providers whose learning objectives are equivalent to those for the Academy Profession Degree Programme in Multimedia Design
KEA may approve that programme elements or parts thereof completed at another institution in accordance with this curriculum, equate to corresponding programme elements or parts thereof in this curriculum. If the programme element was assessed according to the 7-point grading scale at the institution where the exam was held, and is equivalent to a full subject in this curriculum, the grade will be transferred to the diploma.
KEA may approve that programme elements successfully completed at another Danish or foreign higher education replace programme elements covered by this curriculum. KEA will consider a programme element completed if it was successfully completed in accordance with the rules applicable to the programme in question. The assessment ‘pass’ will be transferred to the diploma.
Compulsory Exam Registration
Commencement of a semester is automatic registration for its associated exams. It is not possible to unregister programme exams, cf. the Ministerial Order on Examinations on Professionally Oriented Higher Education Programmes, section 5(4).
First semester exam - Internal
Second semester exam - External
Third semester exam - Internal
Internship exam - Internal
Final exam projekt - External
on the exams
- Commencement of studies exam
At KEA, there is a commencement of studies exam for the Academy Profession Degree Programme in Multimedia Design. Students on the Academy Profession Degree Programme in Multimedia Design must pass the commencement of studies exam in order to continue their studies.
The commencement of studies exam aims to clarify whether the student has actually started on the programme. The exam is a minor academic exam in the basic elements from the first seven to eight weeks of study. The commencement of studies exam is held no later than two months after the commencement of study, and students will get the result within two weeks after the exam.
The commencement of studies exam is assessed internally as "Pass" or "Fail". If a student does not pass the exam, they have the option of sitting one (and only one) reGexam to be held within three months after the commencement of study. In other words, students have two attempts at passing the commencement of studies exam. The commencement of studies exam is not governed by the rules of the examinations order regarding complaints about the exams.
Students who do not pass the commencement of studies exam will be disenrolled from the programme.
- First-year exam
The first-year exam consists of the first and second semester exams. Students must pass both exams before the end of the first year of study in order to continue on the programme.
- Passing the first-year-exam
The first-year-exam must be passed before the end of the first year of study in order for the student to continue with the education.
- Final exam
The final exam project must demonstrate the student’s ability to combine and communicate theoretical, methodological and practical elements.
The identified problem, which must be central to the profession, is formulated by the student, possibly in cooperation with a private or public company. Alternatively, the final exam project can be based on the student starting up his or her own business. KEA must approve the problem statement. The project concludes with a report and a product. The product must be a digital media production.
The final exam project must not exceed 30 standard pages for one student + 10 standard pages for each additional group member. Front page, table of contents, bibliography and appendices are not included in the maximum number of pages. Appendices will not be assessed. A standard page is 2,400 characters including spaces and footnotes.
Requirements to report, presentation and product(s) are described in the guide for the final project in the fourth semester, which is available on the learning platform for Multimedia Design. The project description defines the group size, product scale and process documentation as well as the deadlines and requirements. The project description is made available to students, teachers and examiners.
The student can choose to prepare the report individually, and whether or not the report was prepared in a group, students can choose to be examined individually at the oral defence.
Students who can demonstrate a relevant specific disability, may apply for exemption from the requirement that spelling and writing skills should be included in the assessment. The application must be sent to the head of the programme at the relevant school no later than
four weeks before the exam takes place.
The final exam project must demonstrate that the student has achieved the graduation level of the programme (learning objectives). See the learning objectives for the programme in the curriculum above, under Intended learning outcomes for the Programme.
The exam is external and assessed according to the 7-point grading scale.
The exam consists of a project and an oral part. Students are given one overall grade.
The exam is with an external co-examiner and covers the learning objectives that an AP graduate in Multimedia Design must acquire in the course of the programme.
The exam consists of
- Special exam conditions
Students with physical or mental impairment may apply for special exam arrangements. The application must be submitted no later than four weeks before the exam. Exemptions from the deadline may be granted in the case of sudden health problems. The application must be accompanied by a medical certificate, an opinion from a speech, hearing or dyslexia therapist or an institute for the blind or the like or other documentation for health issues or a specific impairment.
Students whose native language is not Danish may bring dictionaries to exams where no materials and aids are permitted.
Applications for permission to bring other materials and aids must be submitted no later than four weeks before the exam.
- Make up exams
Students who have been unable to complete an exam due to documented illness will be given the opportunity to take the (make-up) exam as soon as possible. If the exam in question is scheduled for the final exam period, students will be given the opportunity to take the exam in the same exam period or immediately thereafter.
The make-up exam may be identical to the next ordinary exam. Students are responsible for finding out when the (make-up) exam is held.
Information on the time and place of make-up exams is made available on Fronter, and students are informed via KEA email.
Illness must be documented with a medical certificate. The institution must have received the medical certificate no later than three working days after the date of the exam. Students who become acutely ill during an exam must document with a medical certificate they were ill on the date in question.
If illness is not documented in accordance with the above rules, the student will have used one exam attempt.
Students must pay for the required medical certificates themselves.
Students who do not pass an exam or fail to appear at an exam will automatically be registered for the re-exam, provided that they have any exam attempts left. The re-exam may be identical to the next ordinary exam.
Students are responsible for finding out when the re-exam is held.
Information on the time and place of re-exams is made available on Fronter, and students are informed via KEA email.
In special circumstances, for example in connection with documented disabilities, the institution may grant an exemption from the automatic registration for exams.
- Exam cheating and disruptive behaviour
Cheating at exams will be handled in accordance with the rules set out in the Ministerial Order on Examinations on Professionally Oriented Higher Education Programmes (the Examination Order).
Students who cheat at an exam will be expelled from the exam.
In case of aggravating circumstances, students may be suspended from the institution for a long or short period of time. In such event, students must be issued with a written warning stating that repeated cheating may result in permanent expulsion.
– Obtaining unlawful help during an exam
– Providing unlawful help to other students during an exam
– Presenting other people’s work as one’s own (plagiarism – see www.stopplagiat.nu), see also section 5.15
– Using own previously assessed work without stating the source, see also section 5.15
– Using materials and aids not permitted for the exam in question
Expulsion from an exam due to cheating means that the awarded grade will be withdrawn, and the student will have used one exam attempt.
Students who exhibit disruptive behaviour during an exam may be ordered to leave the exam. In less serious cases, the institution will first warn the students.
Other rules governing the programme
The student is obligated to participate in the educational programme according to rules outlined in the curriculum.
- Rules on compulsory attendance
There is no compulsory attendance on the programme. Instead the rules and criteria for student activity apply.
- Credit transfer
Successfully completed programme elements are equivalent to the corresponding programme elements at other educational institutions offering the programme.
Students are obliged to provide information on completed programme elements from other Danish or foreign higher education programmes and on any employment for which credit transfer may be granted.
On a case-by-case basis, the educational institution approves credit transfers based on completed programme elements and job experience comparable to subjects, programme elements and internships.
The decision is based on an academic evaluation.
In case of pre-approval of a period of study in Denmark or abroad, the student is obliged, after completing the period of study, to document the programme elements completed during the approved period of study.
Upon obtaining the pre-approval, the student must consent to the institution requesting the necessary information after the student has completed the period of study.
If a credit transfer is granted as described above, programme elements are deemed to have been completed if they have been passed in accordance with the rules applicable to the programme in question.
- Criteria for the assessment of active enrolment
The student must take an active part in student activities, compulsory projects and tasks, tests and exams in accordance with the conditions described in this curriculum and in applicable laws and regulations. KEA Copenhagen School of Design and Technology evaluates active enrolment on an ongoing basis.
Active enrolment requires that students participate in
- Project start-up meetings
- Mandatory meetings with supervisor/teacher
- Project work, including uploads to the learning platform for Multimedia Design
- Project presentations and evaluations
- Tests and exams as described in this curriculum
- A number of mandatory assignments each semester. The students must have these assignments approved in order to sign up for the exams in the semester in question.
Students who cannot participate in study activities due to documented illness or other acceptable reasons, must immediately contact the Administration for Multimedia Design. The Administration will inform the student about the necessary procedures, including the provision of a medical certificate. The student must pay all the costs.
Enrolment on the programme can be terminated for students who have not passed at least one exam within a consecutive period of at least one year.
- Disenrolment due to insufficient study activity
Students may be disenrolled if they have not passed at least one exam within a consecutive period of one year.
In exceptional circumstances, the institution may grant exemptions from the rules in this curriculum that are laid down exclusively by the educational institution.
The procedure for filing a complaint about the assessment, the exam process or the exam basis, such as questions, assignments or the like, is outlined below.
The student must submit a written and reasoned complaint no later than two weeks after the exam. The complaint must be sent to email@example.com.
The complaint is shown to the examiner and the co-examiner, who issue an opinion. The deadline for issuing this opinion is usually two weeks. The student (the complainant) is then invited to comment on the opinion within a deadline of one week.
The institution will make its decision based on the complaint, the opinion and any comments. The outcome may be a new exam, a new assessment (in the case of written exams) or dismissal of the complaint. The student will then have two weeks to accept a possible new exam or assessment or to appeal the decision, if he or she has not been successful.
What can you get out of a complaint ? If KEA rules in favour of your complaint, you will be awarded a re-exam (oral exams) or a reassessment (written exams only). KEA cannot administratively change a grade. If the re-exam or reassessment gives another grade, this grade will be your grade regardless whether it is a higher or a lower grade.
The national part of the curriculum
Download the national part of the curriculum